Defy Colorado brings business pitches for life after prison to Boulder’s Dairy Center
Buck Adams and Ronnie Madrid helped raise more than $70,000 for Defy Colorado after they shared their stories Wednesday with about 150 people at the Dairy Arts Center.
“Prison is a dark lonely place,” said Adams, whose business plan is related to developing an e-commerce website similar to Etsy to sell prison art. Adams is a former Marine and successful entrepreneur and founder of nonprofit Veterans to Farmers.The isolation of prison gave him an opportunity to think, said Adams, who is serving a sentence for assault and now is at a halfway house.
The opportunity to connect with Defy Colorado gave him the much-needed human touch he was longing for, Adams said. The coaching, support and insight were equally valuable, he said.
Inside a prison, even a small gesture, “a reminder that you are human, is huge,” Adams said.
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